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Our clients want what they want, when they want it¡Šand not a second later.
So, that's exactly what we give them with the most sophisticated fashion
monitoring technology in retail.
Welcome CyberMoms!
An online presence is imperative to remain competitive in today's marketplace. That's why we've brought
our apparel directly to the expectant mother with destinationmaternity.com and our brand specific dot.coms.
Since its launch in 1999, our web presence has continually grown. Only Mothers Work operates an
elaborate one-stop-shop maternity apparel web site. At destinationmaternity.com, moms-to-be can find the
largest selection of maternity apparel on the web, including all Mothers Work brands. They can also check
baby names, load digital baby photos, obtain expert advice and sign up to receive valuable prenatal and
pediatric information via
e-mail.
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Using our TrendTrack (TM) reporting software, Mothers Work stores automatically send
daily financial and merchandising data to our proprietary Real-Time Retailing system.
This advanced system helps us monitor consumer fashion demand and respond early
to trends with express inventory replenishment, swift in-house fashion design, and
lightning-quick materials sourcing. Our proprietary system enables us to offer more
than 3,000 SKUs per store without dedicating retail space to storage.
Pregnant women need to replace almost their entire wardrobe over the course of
different seasons. The bigger the selection, the more satisfied she will be! That's why
we offer the largest maternity apparel assortment in the industry in styles that are
fresh and up-to-date. How? For starters, we design and contract the production for
approximately 90% of our merchandise in a single location. Plus, we coordinate the
rapid replenishment of inventory for all of our stores using our United States and
Canadian distribution centers
Our distribution system is one of the most efficient, streamlined operations in retail
which enables us to stay nimble in the face of in today, out tomorrow fashion
fads. Using proprietary technology, Mothers Work sends individually tailored apparel
selections to specific store locations between two and six times per week!
And, technology is the key. Our fully integrated, proprietary enterprise resource
planning system links the point-of-sale systems, our TrendTrack (TM) merchandise analysis
and planning system, our materials requirement planning system and our web-based,
global sourcing and logistics systems. Together, this multi-channel technology network
allows us to offer a broad product assortment, respond quickly to fashion trends,
reduce product costs, and replenish inventory quickly in our stores.
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